ATELIER / Web Direction Template

Description

ATELIER — Web Direction Template (aka Project Brief)

Atelier is a Web Direction Template designed to help Web Designers save time, manage client expectations, keep projects on track and delight clients.

Present a clear strategic direction before any work begins, so your client understands exactly what to expect in terms of deliverables and project workflow.

Packed full of tips to guide you through the process.

Adobe InDesign, Illustrator & XD files

Starting a new web project can be a complex undertaking without the right systems in place.

Kicking off a new project without a clear brief can lead to scope creep and unnecessary revisions.

Don’t get stuck in revision hell, identify and avoid any roadblocks early on, and streamline and accelerate your development process.

Say hello to ATELIER — the Web Direction Template.

Designed to help Web Designers establish a solid, strategic direction and clear goals at the beginning of the project, so you can find success at the end.

DESIGNED FOR WEB DESIGNERS WHO WANT TO:

Save time, energy and stress

Keep web projects on track

Manage client expectations

Produce high quality creative work, fast

Feel more organised

Delight clients

KICK OFF YOUR NEXT WEB PROJECT WITH OUR TEMPLATE, SO YOU CAN:

Present a clear strategic direction for the project

Establish a clear vision for the final deliverables before any work begins

Feel confident presenting your concepts to the client

Streamline your project workflow

Clearly communicate the project goals ensuring everyone is on the same page

Keep the project on time and on budget

Provide a foundation to create the visual design

Focus more on the project and less on the process

Give the client a sense of involvement in the process and comfort that their goals and vision are understood.

So much more than a template, the Atelier not only looks amazing and will impress your client, but also includes helpful tips to guide you through the process. This presentation will serve as the foundation for the project moving forward.

FEATURES:

Adobe InDesign, Illustrator & XD files

2 x sitemaps – vertical and horizontal

Niche market infographic

Visual direction mockup

Content structure and project timeline tables

Layered document, professional type hierarchy, free fonts and help file

The template is valuable even after you’ve completed the project:

You’ll be able to use it as a basis for a case study in future pitches

Using a template can save you valuable time and energy

If your projects are similar, there’s no need to write your brief from scratch every time you start a new project. Streamline your process with a repeatable process.

WHAT’S INCLUDED:

Business Overview

Project Summary

Website Goals

Project scope and deliverables

Target Audience

Niche Market

Brand Messages

Website Goals

Competitor Analysis x 3

Sitemap x 2 (Horizontal & Vertical)

Website User Flows

Content Structure

Project Timeline

Visual Direction

Layout Inspiration

Feedback

A good web design brief is essential to a successful web design project.
Make your next web project a success with the ATELIER web direction template.

Simply edit and customise to suit your project requirements.

FILE TYPES

Adobe InDesign (A4 – 297 x 210mm)

Adobe Illustrator (1366 x 965px)

Adobe XD (1366 x 965px)

What’s the difference between a Web Direction Template and a Proposal?

The key difference being that your client has already decided to work with you — you’ve already closed the deal, now it’s time to lay out the details.

⚠️ ⚠️ ⚠️ TO ALL MY FELLOW DESIGNERS: Any Resale or Sub-Licensing of the Licensed Asset or any modification of it in a way that is directly competitive with the original Licensed Asset is strictly prohibited. Especially when it comes to reselling my own work on Creative Market! You’re a creator, so create!
INNOVATE, DON’T IMITATE

#innovatedontimitate